Accomplishments & recognition:

  • 2000 Kicked a football further than all of the boys in 4th grade.
  • 2002 Won my pet cow, Kelsie KlaustermeierDaisy, a blue ribbon at the fair.
  • 2004 Designed a website for my Kelsie Klaustermeierfirst client (Dad).
  • 2010 Built a life-sized paper-mâché replica of the Pink Panther.
  • 2014 Moved to NYC. Became a cheap (free) Kelsie Klaustermeierhair model.
  • 2016 Visited MLB stadium #10 (of 30). Almost caught a fly ball.
  • 2017 Relocated to the left coast. Reunited with Kelsie Klaustermeiertrees.
Hi, I'm Kelsie. I love prototypes, problems, and sleeping outside. HMU if you’re making a thing that might make a difference.
(I'm in)

Work

Kelsie Klaustermeier
A new take on beauty e-comm

Visual System, Digital platform, Social Art Direction

L'Oréal Paris inspires millions of women each day.

As a global authority and advocate of social progress, the brand spurs conversation on beauty, wellness, global social progress, and female leadership.

This unique position calls for an elegant and elevated digital presence. One that retains a position of thought leadership, yet supports the unique content requirements of a exceptionally diverse product portfolio.

Kelsie Klaustermeier

We created a visual system that could effortlessly guide the L'Oréal Paris woman from content discovery to conversation, education, and prideful purchase.

This substantial ecosystem combines strong typography and elevated colors with beautiful, emotive photography. A modularized approach ensured each page was thoughtfully considered.

The result positions L'Oréal as an authority in all facets of the beauty conversation. It enables the brand to stand apart from competitors and be instantly recognizable, yet manages to retain a uniquely L'Oréal expression of today's empowered woman.

Kelsie Klaustermeier
Kelsie Klaustermeier
Kelsie Klaustermeier Kelsie Klaustermeier

The redesigned platform considers each point in the user's on-site journey: ensuring category-level content pages feel expressive and instructional, while product search and purchase become naturally utilitarian.

Overall, we created more than 20 flexible modules and hundreds of pages. (Category & subcategory pages, product detail pages, login & checkout flows, editorial content hubs, branded page experiences, and site-wide navigation.)

Kelsie Klaustermeier
Girl Power Goals

Creative Direction by Lucia Orlandi

Kelsie Klaustermeier
A dirty money exposé

Visual System, Chrome extension, Social Strategy Digital Platform

They say money talks. But you know what?

So do we.

Who Pays The Bills exposes the influence of money in politics by revealing the truth behind representatives' financial backers.

Because let’s face it… in this country, the ones cashing in are the ones who already have money to burn.

And we’re done buying what they’re selling.

Kelsie Klaustermeier

Who Pays the Bills begins with a Chrome extension.

Whenever our representatives appear in the headlines, users can hover to see which industries are backing politicians' campaigns (and likely asking for favors in return).

This revealing data, paired with feisty copy and a patriotic aesthetic, prompts users to share.

Kelsie Klaustermeier

Our mission comes to life in the newsfeed, where ‘ransom-note’ visual cues and imposing headlines create a sense of unease.

When followers want to see who’s making it rain for their own rep, a few taps bring them to the Who Pays The Bills platform.

Kelsie Klaustermeier
Kelsie Klaustermeier

When users search for their rep, we show them the dollar signs. Plus, we compile a stream of all articles where users have activated the extension so far.

This creates an overview of the rep's media coverage alongside their real-time donation data.

It's an unsettling combination.

Kelsie Klaustermeier

At its core, Who Pays The Bills is built on a mission of transparency and data-driven awareness.

But being straightforward doesn’t mean being boring. We filled the platform with honest details, real language, and a sassy undertone.

Because, democracy.

Kelsie Klaustermeier
Kelsie Klaustermeier
Team work makes the dream work

Words by Rachel Wright

Concept by Brad Jacobson

Kelsie Klaustermeier
A global crowdfunding tool

Visual System, Digital platform

CaringCrowd.org leverages crowdfunding to improve public health at a global scale.

We combined journalistic storytelling, concise interface, and smart social strategy to create an experience that could empower individuals to donate to projects or find donors to fund their own.

Because caring is where change begins.

Kelsie Klaustermeier

Our site redesign started with complex questions: how do we add clarity and function to an existing experience that has become diluted, confusing, and unhelpful? How do we ensure our unique model is easily understood and approachable for all?

Our answers come to life in the form of emotive storytelling, guided donation education, and a powerful, accessible project dashboard.

Kelsie Klaustermeier

Each moment in the interface was carefully considered to empowers users to create the changes they'd like to see in the world.

The resulting experience feels guided, friendly, and community-focused.

Kelsie Klaustermeier
Kelsie Klaustermeier
Together we can make a difference

Creative Direction by Chadwick Shao

Kelsie Klaustermeier
A logistics brand

Visual System, Digital platform

Delivery seems simple:

It's an invisible process that happens between the Buy button and a box appearing on your front step.

But moving that box from Point A to Point B isn't simple. It requires advanced logistical tools, knowledge of weather patterns/traffic/supply chains, and days (sometimes weeks) of transit.

And today's consumers won't wait for that.

Introducing Darkstore:

The first ever 3PL for on-demand delivery.

Kelsie Klaustermeier

This brand overhaul started with an exploration of the most visually iconic forms of transport.

Drawing cues from NASA, the United States Postal Service, and traditional cargo ships, the Darkstore brand system communicates digital prowess and innovation, while retaining a nod to analog, human patterns.

Kelsie Klaustermeier
Kelsie Klaustermeier

A futuristic mark and traditional typography combine to support dynamic compositions and bold statements.

Building the Darkstore mission of simplicity into the site interactions was key: each click, decision, or complexity was redacted to only what's necessary.

Kelsie Klaustermeier
Kelsie Klaustermeier

When we layer in motion, the system comes alive with dynamic, propelled lines and simple pathways.

This energized, precise personality underscores Darkstore's core belief: that there's a simpler way from A to B.

Kelsie Klaustermeier
Kelsie Klaustermeier
Credit

Creative Direction by Lucia Orlandi

Kelsie Klaustermeier
A potty app

Visual System, Web app, Environmental signage

300 employees.

3 single-stall restrooms?

Waiting in line for individual restrooms will always be kind-of-the-worst-thing-ever. But thanks to Potty Pal, the experience can now be slightly-less-awkward-but-still-pretty-uncomfortable!

Introducing Potty Pal:

Revolutionizing the way you do your Business.

Kelsie Klaustermeier

One of the most-used rooms in the CP+B office was begging for an experience overhaul, so we decided to prototype a solution.

By installing a set of magnets into restroom locks and enabling the transmission of electric currents, we created a real-time “occupied” notice for those waiting patiently at their desks.

Now, users all over the office could quickly check which seats were empty, or ask to receive a notification as soon as a stall opened up.

Kelsie Klaustermeier

This powerful service, accompanied by a bit of dirty copy and lighthearted comic-book aesthetic, has revolutionized the way CP+B-ers do their Business.

Kelsie Klaustermeier
Kelsie Klaustermeier
Credit

Creative Direction by Chean Wei Law